2025 THOR Ambassador Program Application

THOR is looking for our 2025 Ambassadors!

Being a THOR Ambassador is an incredible opportunity to demonstrate your ability to work with a highly-trusted and well-known brand, have your voice heard as it relates to important topics, become an even more trusted resource in the RV community, and grow and extend your own audience reach through media, PR, and regular features across THOR’s social and digital platforms. More than just a content or social program, we want to invest in our THOR Ambassadors as people and truly help grow a deeper passion for RVing.

Details about the 2025 THOR Ambassador Program:

This is a paid partnership that would last the full calendar year 2025 (January-December). *Please note THOR’s payment terms are net 30 and we require a physical address in order to mail checks.
Content requirements will vary by person, but could include: written articles, photography, short-form videos (i.e. vertical videos), longer-form videos (i.e. YouTube videos); social posts and promotions (Instagram, Facebook, and Pinterest); illustrations and graphic design; event attendance; public relation opportunities (i.e. written content for various publications, phone interviews, TV interviews).
Please note, if you are already an Ambassador for your specific RV company or even another outdoor brand, we still encourage you to apply!

Requirements to become a 2025 THOR Ambassador:

1. Must own an RV from the THOR Family of Companies:

Airstream
CrossRoads
Cruiser RV
DRV
Dutchmen
Entegra Coach
Heartland
Highland Ridge RV
Jayco
Keystone
KZ
Starcraft
Thor Motor Coach
Tiffin
Venture

2. Must be actively RVing in 2025

3. Must be open to PR opportunities

Apply to be a THOR Ambassador

If you are interested in being a 2025 THOR Ambassador, please download and complete the application. Please submit your application, including any attachments or links, to ambassadors@thorindustries.com by Monday, October 28, 2024.

Download Application

Meet the 2024 THOR Ambassadors

In 2024, we partnered with real RVers to share their tips, tricks and insight on all things RVing. Meet our ambassadors and explore their work.

Renee Tilby hangs a wall planter inside her Jayco Jay Flight travel trailer.

Gabe and Rocio Rivero pose in front of their Thor Motor Coach Delano Class C Motorhome.

“Being a THOR Ambassador has been a great experience. We are proud to represent a company who is committed to educating customers not just about the initial purchase, but all the way through getting out on the road and being a responsible RVer. Moreover, it's become apparent that the phrase 'THOR Family' is not just a tagline but something we have felt with all of our interactions with the team and other ambassadors. We greatly appreciate the honor of being selected to carry that message forward into the RV community and do so with great pride.”

— Karen Blue, @cedarandsilver

Gabe and Rocio Rivero next to their Thor Motor Coach Sequence in the mountains.

“Being a THOR Ambassador isn't just something we do for work. We have been ambassadors for two years now, and we hope to continue that relationship for many years to come, because we genuinely love being part of the THOR family. The experience as a whole has been amazing, and that is first and foremost because of the beautiful group of people we work with behind the scenes. We love everyone we have worked with, the fun projects we have collaborated on, and we look forward to all the fun adventures we will go on in the future together as a big THOR family.”

— Gabe & Rocio Rivero, @ourmixedjourney

“As avid outdoor enthusiasts, it was refreshing to see a company such as THOR Industries work closely with RVers to bring attention and awareness to much needed topics such as land conservation, campground courtesy and responsible RVing. It has been amazing working with the THOR Industries team this year. We have nothing but good things to say about the professionalism we have seen as THOR Ambassadors. They are definitely a world class team!”

— Alison Takacs, @alison.takacs