2023 THOR Ambassador Application

We are looking for our next group of THOR Ambassadors for 2023!

Jason Takacs and his family sitting around a campfire under a starry night sky

THOR is looking to continue its Ambassador program in 2023 after an incredibly successful inaugural launch in 2022!

Being a THOR Ambassador is an incredible opportunity to demonstrate your ability to work with a highly-trusted and well-known brand, have your voice heard as it relates to important topics, become an even more trusted resource in the RV community, and grow and extend your own audience reach through media, PR, and regular features across THOR’s social and digital platforms. More than just a content or social program, we want to invest in our THOR Ambassadors as people and truly help grow a deeper passion for RVing.

Sarah Bauer smiling and giving a thumbs up from the passenger side of their class C RV

Details about the 2023 THOR Ambassador Program:

  • This is a paid partnership that would last the full calendar year 2023 (January-December). *Please note THOR’s payment terms are net 30 and we require a physical address in order to mail checks.
  • Content requirements will vary by person, but could include: written articles, photography, short-form videos (i.e. vertical videos), longer-form videos (i.e. YouTube videos); social posts and promotions (Instagram, Facebook, and Pinterest); illustrations and graphic design; event attendance; public relation opportunities (i.e. written content for various publications, phone interviews, TV interviews).
  • Please note, if you are already an Ambassador for your specific RV company or even another outdoor brand, we still encourage you to apply!

Requirements to become a 2023 THOR Ambassador:

1. Must own an RV from the THOR Family of Companies:
  • Airstream
  • CrossRoads
  • Cruiser RV
  • DRV
  • Dutchmen
  • Entegra Coach
  • Heartland
  • Highland Ridge RV
  • Jayco
  • Keystone
  • KZ
  • Starcraft
  • Thor Motor Coach
  • Tiffin
  • Vanleigh
  • Venture
2. Must be open to travel in 2023
3. Must be open to PR opportunities and public engagements

Apply to be a THOR Ambassador

If you are interested in being a 2023 THOR Ambassador, please download and review the application. Please submit your application, including any attachments or links, to ambassadors@thorindustries.com by Friday, December 2, 2022.

Download Application

Meet the 2022 THOR Ambassadors

In 2022, we partnered with real RVers to share their tips, tricks and insight on all things RVing. Meet our ambassadors and explore their work.

Gabe and Rocio enjoying nature on a dock

“Being a THOR Ambassador has been a great experience. We are proud to represent a company who is committed to educating customers not just about the initial purchase, but all the way through getting out on the road and being a responsible RVer. Moreover, it's become apparent that the phrase 'THOR Family' is not just a tagline but something we have felt with all of our interactions with the team and other ambassadors. We greatly appreciate the honor of being selected to carry that message forward into the RV community and do so with great pride.”

— Karen Blue, @cedarandsilver

Alison Takacs's headshot.

“As avid outdoor enthusiasts, it was refreshing to see a company such as THOR Industries work closely with RVers to bring attention and awareness to much needed topics such as land conservation, campground courtesy and responsible RVing. It has been amazing working with the THOR Industries team this year. We have nothing but good things to say about the professionalism we have seen as THOR Ambassadors. They are definitely a world class team!”

— Alison Takacs, @alison.takacs

Ben and Christina McMillan pose in front of their RV

“Being THOR Ambassadors gave us an opportunity to share our RVing knowledge with creative freedom, but guidance from the team anytime we needed it. Most RVers and future owners look to content creators and social media influencers for the right answers. THOR is getting the best information out there for their customers accurately, responsibly and, most importantly, it’s relatable coming from fellow RVers. We’ve enjoyed every second, every task, every phone call and email, and it’s been an absolute honor to be THOR Ambassadors working with the (seriously) best team of folks imaginable!”

— Ben & Christina McMillan, @themcmillanexpress

Tips, Advice and More from THOR's 2022 Ambassadors

Fireflies captures in the night sky by Jason Takacs

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